Martini and Rossi Fiero Vermouth

In honor of over 150 years as a premier producer of classic Vermouth di Torino, the master winemaker and herbalist at this esteemed house in Pessione, Piedmont has created a limited release of new expressions.

Fiero Vermouth Offers a refreshing bold flavor and color, with intense citrus notes. The fiery color and zesty, citrus are 100% natural and are the result of a careful, considered blending process by our Master Blender, Beppe Musso. 

The Sweet Spanish oranges from Murcia Spain gives the strong citrus flavor. Oranges are peeled and hand-cut into long strips before they are spread on linen threads to naturally dry under the sun.

15% ABV

SUSTAINABILITY

For a brand that so deeply honors tradition, heritage and multigenerational relationships with its suppliers, MARTINI ® is beyond thrilled to welcome in a new tradition: officially being able to call 100% of its Asti must wineries certified sustainable by Equalitas, the most comprehensive sustainability standard in Italian wine making. It’s a well-deserved milestone for MARTINI,® having pioneered the industry by establishing L’Osservatorio MARTINI ® (the MARTINI ® Observatory), a center dedicated to sustainable business practices, way back in 1987.

“We have worked closely with the same vinegrowing communities, cultivating the finest Moscato Bianco grapes in the same beautiful hills for generations; in fact for the last 150 years,” says Giorgio Castagnotti, director of the MARTINI ® production facility, “and we want to continue to do so for generations to come. It’s always made sense then for us to support our grape growers through our sustainability initiatives.”

The Equalitas standard for certification considers a number of factors pertaining to environmental sustainability—from biodiversity to carbon and water footprint—as well as economic sustainability and ethical business practices. The designation made toasting 150 years taste even sweeter for MARTINI ® Asti.