Macallan James Bond 60th Anniversary Release Decade II
The second decade of a collection celebrating The Six Decades of Bond.
The collection is an exhibition of the most iconic moments across the six decades of Bond; each decade encapsulated on its own packaging. Bringing to life the innovations and inventions of James Bond across the years, the packaging has been colour washed with one of the trending colours of the decade it represents.
The 1970s saw the rise of Roger Moore’s Bond. He brought different, mischievous facets and humour to the character, cheering up a somewhat dire decade.
A man for the times, he overcame filmic adversaries with elegant aplomb. While the business of making movies remained as serious as whisky distilling, he reminded us that life is about enjoyment of the finer, better still the finest, of all that it offers.
The packaging design includes sketches and storyboards from The Spy Who Loved Me (1977), Stromborg’s Atlantis marine research lab, and various space station concepts from Moonraker (1979).
ABOUT THE RELEASE