Martini & Rossi Asti

The steep and sun-drenched hills in the heart of Piemont are an ideal growing environment and a habitat that would enable Moscato to become one of the world's most famous wines. The cool, fresh sensation of a glass of MARTINI & ROSSI^® Asti, with its fragrance and low alcohol content, always allows the freedom of another toast.

The steep and sun-drenched hills in the heart of Piemont are an ideal growing environment and a habitat that would enable Moscato to become one of the world's most famous wines. The cool, fresh sensation of a glass of MARTINI & ROSSI^® Asti, with its fragrance and low alcohol content, always allows the freedom of another toast.

SUSTAINABILITY

For a brand that so deeply honors tradition, heritage and multigenerational relationships with its suppliers, MARTINI ® is beyond thrilled to welcome in a new tradition: officially being able to call 100% of its Asti must wineries certified sustainable by Equalitas, the most comprehensive sustainability standard in Italian wine making. It’s a well-deserved milestone for MARTINI,® having pioneered the industry by establishing L’Osservatorio MARTINI ® (the MARTINI ® Observatory), a center dedicated to sustainable business practices, way back in 1987.

“We have worked closely with the same vinegrowing communities, cultivating the finest Moscato Bianco grapes in the same beautiful hills for generations; in fact for the last 150 years,” says Giorgio Castagnotti, director of the MARTINI ® production facility, “and we want to continue to do so for generations to come. It’s always made sense then for us to support our grape growers through our sustainability initiatives.”

The Equalitas standard for certification considers a number of factors pertaining to environmental sustainability—from biodiversity to carbon and water footprint—as well as economic sustainability and ethical business practices. The designation made toasting 150 years taste even sweeter for MARTINI ® Asti.