Tullamore D.E.W. Phoenix is an expression of the great history of our town and a celebration of our people. In 1785, Tullamore witnessed a devastating hot-air balloon accident. The resulting blaze nearly destroyed the town but immeasurably strengthened her people. Since that day, they placed a phoenix in the town?s coat of arms. Driven by their positive spirit, the town?s renaissance in the ensuing decades saw the establishment of the Tullamore distillery in 1829. Fittingly this special limited edition whiskey can only be found at airport stores. The higher strength tingles on the tongue leaving a spicy pot still flavour. Addition of a little water releases layers of caramel sweetness, delicate floral notes and oak tannins.