Bacardí Superior Rum

• Nose: Almonds and fruit
• Palate: Smooth and creamy
• Finish: Dry, clean, fresh

SUSTAINABILITY

The spirit of BACARDÍ fuels our drive into the future, inspiring us to look for greener ways to power our distilleries – and we’re just getting started.

Doing what’s right for the planet is part of the company’s recipe for good. Whether it’s investing in water conservation and restoration projects, committing resources to the conservation of natural habitats, transitioning to cleaner and more efficient energy sources at its facilities, finding sustainable alternatives to plastic, reducing GHG emissions and waste to landfill, decreasing its overall environmental footprint and more, Bacardí is committed to doing good for the planet and driving a positive impact in local communities across the globe.

Bacardí has been partnering with the Beverage Industry Environmental Roundtable (BIER) in Tlajomulco de Zúñiga, Mexico on a multi-year water restoration project, born of the shared belief that “less talk, more action, at scale” is the best way to make a lasting impact.

COMMUNITY

True belonging means never having to worry about how the things that set you apart might be received by the people around you: Your accent or your skin color, your talents or your quirks, your disability, your gender or your point of view. It means feeling comfortable in your own skin. Because true belonging celebrates diversity and applauds individual differences. It gives you the license to be authentically you.

Doubling down on its existing efforts in this space, Bacardi launched Belonging at Bacardí in 2021 as a way of driving an even more diverse and inclusive environment, and helping to define the way people interact. Because Bacardí believes achieving representation, belonging and prosperity for all is the right thing to do.